Ben Belkin of Jack Wolf Knives returns to The Knife Junkie Podcast to discuss the remarkable growth and diversification of his knife company. Host Bob DeMarco explores how Jack Wolf evolved from a premium slip joint maker into a multi-line brand with offerings at every price point.Ben shares the good, better, best product strategy that guides his business, from the entry-level Gateway series with pin construction and steel bolsters to the flagship slip joints made of titanium that built the brand. The conversation covers the exciting JW Kollab line of modern folders designed with talented young makers like Nick Rogers, Chris Ortiz, and Jacob Ginsburg, which serves as an innovation lab for testing new features and construction methods.Learn about the USA-made Prickly Pear project, manufactured by Misfits Machining, and the collaboration with LT Wright Knives that produced handmade Vampire Hunter fixed blades.Ben discusses the challenges of planning products two years in advance, the evolution of Jack Wolf's Blade Show presence from an eight-foot table to a 20-foot booth, and why customer service remains one of the most important aspects of his business.This episode offers valuable insights for knife collectors, aspiring makers, and anyone interested in building a successful business through quality products, exceptional service, and strategic partnerships. Ben's philosophy of never compromising quality while serving customers at different price points offers a masterclass in smart business growth.Visit the episode page at https://www.theknifejunkie.com/633 (%5C) for show notes and additional resources. Find Jack Wolf Knives online at https://www.jackwolfknives.com (%5C) and follow them on Instagram at https://www.instagram.com/jackwolfknives (%5C).Be sure to support The Knife Junkie and get in on the perks of being a patron, including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon (%5C) for details. You can also support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives (%5C).Let us know what you thought about this episode and leave a rating and review. Your feedback is appreciated. You can also email theknifejunkie@gmail.com (%5C) with any comments, feedback, or suggestions.To watch or listen to past episodes of the podcast, visit https://theknifejunkie.com/listen (%5C). And for professional podcast hosting, use our podcast platform of choice: https://theknifejunkie.com/podhost (%5C).