We're LIVE at kbb 2020 in Birmingham with the first of our four daily podcasts from the show.

Our four editors are up first  - Andrew Davies, Elspeth Pridham, Lindsay Blair and Rebecca Nottingham - and we're discussing something that seems to be a key request from virtually every kitchen and bathroom client - they want the 'Wow Factor'.

So if everyone wants it, is it possible to define it? Can you measure it? Or is the whole point of it that it's in the eye of the beholder?

We also run through our favourite stuff that we've seen so far at the show.

If you haven't registered your place yet go to kbb.co.uk.

Please rate and subscribe wherever you get your podcasts and we'll be back tomorrow!

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