Here are three very popular topics that I don't think that many people are really driven by; Sell! Control! Lead! My experience however, is we all desperately want the ability to positively influence other people. We have people we care about. A world we care about. We have ideas and solutions we care about for addressing the pain and suffering in the world. We want to be able to impart value to others. This is what influence is. The definition of influence is, "The capacity to have an effect on the character, development, or behavior of someone or something." A few years ago I sat down with Zoe Chance to discuss what influence really is and how to increase our personal influence. Zoe teaches the most popular class at the Yale School of Management, titled, “Mastering Influence and Persuasion." Her research on behavioral economics, neuroscience, and psychology has been published in top academic journals and covered by the Harvard Business Review, The Economist, BBC, Time, Forbes, The Wall Street Journal, The Washington Post, and The New York Times. Zoe's TEDx talk, How to Make a Behavior Addictive, has more than 700k views. Before coming to Yale, she earned a doctorate in marketing at Harvard and managed a $200 million segment of the Barbie brand at Mattel. From Zoe’s Yale course, “Mastering Influence and Persuasion,” she wrote a book that caught my attention, INFLUENCE IS YOUR SUPERPOWER: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen. Following is our discussion about what influence is, and is not and how to deftly wield influence so you can have the positive impact on the world you desire. Find the book, Influence Is Your Superpower anywhere you buy books and connect with Zoe at zoechance.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices