About Dina: Dina Lu is a full-time calligrapher and creative business coach from Vancouver, Canada. She quit her 9-5 job in 2019 after running her calligraphy side business for a year, and since then has taught over 50 calligraphy workshops, worked on numerous calligraphy projects, and coached over 50 calligraphers in starting a business. These days, she's working hard on getting her Youtube to blow up (she currently has 1700 subscribers). What is she looking to create? In my current coaching business, I only serve calligraphers but I might expand that out to general creative businesses in 2022 as my Youtube broadens out too. For Youtube, my ideal audience is larger: people who want to start a creative business and people who struggle with confidence in pursuing their dreams. Questions covered in this session: I feel like I'm not "special" enough to get massively bigger on Youtube. I know my channel will get a little bigger each month, but I'm scared of disappointing myself if I don't get WAY bigger sooner. How do I keep going and believe in myself? I feel like I've ALWAYS been hustling and never reaching my goals really easily. I've announced that I'm pausing my group coaching program Calligraphy Business Accelerator for 6 months. Should I go 100% full out working on Youtube or still get some 1:1 business coaching clients. I feel like if I still do coaching, it's as if I don't believe fully that I can get big on Youtube. But I enjoy coaching and it would be great to still be making some income, but it does take time/energy to promote and work with clients (not fully at ease). But I wonder if I will be super stressed ONLY working on Youtube without an income? Since I made the decision to get big on Youtube, I've been spending my evenings editing videos, which helps with getting videos out on Youtube twice a week but I also feel more tired. Ideally, I don't want to work after dinner. How to find the balance between making sacrifices for something you really want vs. taking care of yourself? I think my niche for Youtube might be too big (creative business, personal development, lifestyle), but I am passionate about those things and I'm not sure how I can narrow it down or if I should narrow it down? (The program Video Ranking Academy I'm in always tells me to niche down more). I feel bad spending money on myself because I've been making less from my coaching business the past few months. How do I find the balance between an abundance mindset (spending while trusting that the money will come) vs practicality (making sure that I don't go broke)?