As Chief Executive, Berry has been instrumental in the major changes BAFTA has undergone in recent years, successfully positioning it as the pre-eminent charitable body that educates, promotes and rewards excellence in film, games and television, bringing the very best work to public attention and supporting the growth of creative talent in the UK and internationally.  

Under her leadership, BAFTA’s charitable activities have grown to include a year-round learning and events programme consisting of over 200 events a year, many of which are filmed and made available to the public via BAFTA’s Guru Website. With branches in Los Angeles, New York, Scotland and Wales and activity in Asia, BAFTA's charitable message is communicated to a global audience. Amanda is passionate about BAFTA's work discovering, nuturing and supporting the next generation of talent. 

Amongst the wide range of initiatives to help talented people reach their potential, the most high profile is BAFTA Breakthrough Brits, which also launched in China as BAFTA Breakthrough China in June 2019.

Berry was appointed an OBE for services to the Film Industry in HM The Queen’s 2009 Birthday Honours List.