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The KAM Club Podcast - Real Talk for Key Account Managers
Warwick Brown
59 episodes
3 days ago
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com
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All content for The KAM Club Podcast - Real Talk for Key Account Managers is the property of Warwick Brown and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com
Show more...
Careers
Business
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When 'I Don’t Know' Is Exactly What Your Client Needs to Hear
The KAM Club Podcast - Real Talk for Key Account Managers
14 minutes 46 seconds
8 months ago
When 'I Don’t Know' Is Exactly What Your Client Needs to Hear

What if the phrase "I don’t know" could actually make you a better account manager? Let's dive into why showing vulnerability isn’t a weakness—it’s a hidden strength that can transform client relationships. Discover how dropping the façade of perfection can boost trust, collaboration, and long-term success.


💡 Key Insights:

  • Authenticity builds stronger, more trusting client relationships.
  • Bluffing erodes credibility—clients can sense when you’re not being real.
  • Embracing vulnerability reduces burnout and fosters collaboration.
  • Strategic transparency strengthens partnerships without oversharing.
  • Co-learning with clients leads to deeper insights and better solutions.


✅ Action Steps:

  • Next time you don’t have an answer, say: “That’s a great question—I’ll dig deeper and get back to you.”
  • Reflect on assumptions by journaling post-meeting—spot your blind spots.
  • Frame client conversations as collaborations: “Here’s what I’m seeing—what’s your perspective?”
  • Practice mindful vulnerability—share challenges only when constructive.
  • Test co-learning strategies with trusted clients to build deeper connections.


⚠️ Common Pitfalls:

  • Bluffing to look competent—it backfires and damages trust.
  • Oversharing problems—transparency doesn’t mean airing all your dirty laundry.
  • Assuming you know client needs—this limits real solutions.
  • Burning out by aiming for perfection—being real is more sustainable.
  • Turning client calls into venting sessions—keep it professional and purposeful.


🎧 Ready to dive in? Listen now!
📝 Show notes available at https://tkcpodcast.com/049



💡 Join The KAM Club – Coaching, templates, and a community built for key account managers → thekamclub.com

The KAM Club Podcast - Real Talk for Key Account Managers
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com