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The KAM Club Podcast - Real Talk for Key Account Managers
Warwick Brown
59 episodes
3 days ago
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com
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All content for The KAM Club Podcast - Real Talk for Key Account Managers is the property of Warwick Brown and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com
Show more...
Careers
Business
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Scared to Tell Your Client Some Bad News? Here’s What to Do
The KAM Club Podcast - Real Talk for Key Account Managers
14 minutes 2 seconds
9 months ago
Scared to Tell Your Client Some Bad News? Here’s What to Do

Ever dreaded sending that email or making that call, knowing you had to deliver bad news? Whether it’s a project delay, price increase, or an internal mistake, handling these conversations well can actually strengthen client relationships.

This episode of The KAM Club podcast breaks down how to deliver tough news with confidence, empathy, and professionalism.


💡KEY INSIGHTS

  • Why avoiding bad news makes things worse—clients value transparency.
  • A five-step framework helps you deliver bad news with clarity and confidence.
  • Top 10 tips to help you tackle difficult conversations.


✅ACTION STEPS:

  • Prepare beforehand – Know the facts, anticipate the client’s reaction.
  • Be honest and direct – Sugar-coating only creates confusion.
  • Offer solutions – Always bring a plan to fix the issue.
  • Listen and respond – Let clients vent without getting defensive.
  • Follow up – Clients may rethink their response later—stay engaged.


⚠️COMMON PITFALLS

  • Waiting too long– Bad news doesn’t get better with time.
  • Over-explaining – Keep it concise; don’t overwhelm with details.
  • Skipping solutions– Never deliver bad news without a plan.
  • Getting defensive– Stay calm, listen, and acknowledge concerns.
  • Failing to follow up– A client who “seems fine” may still be upset.


🎧 Ready to tackle tough conversations with confidence? Listen now!

📝 Full show notes available athttps://tkcpodcast.com/047


The KAM Club Podcast - Real Talk for Key Account Managers
The KAM Club Podcast is real talk for real key account managers. Cut through the BS to grow client revenue, reduce churn and build your career. Warwick Brown delivers 25 years of hard-won key account management wisdom in 15-minute episodes tackling real challenges - difficult clients, internal politics, revenue pressure. No fluff, just practical strategies you can use immediately. 📧 Sign up to the free Account-Minded newsletter: https://accountminded.me 💬 Get in touch: hello@thekamclub.com 🎧 Show Notes https://podcast.thekamclub.com