Dr. Jim Eckert & Cooper Frost- Professor of Sales at WMU Haworth College of Business & Strategic Acct. Manager at Western Digital

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THE JUNGLE

WMU Leadership Center

55 episodes

6 months ago

Welcome to THE JUNGLE – the wild and exciting world of business. Thoughtful, yet lighthearted conversations provide an up close, unvarnished view onto the emotions, practices, and lived experiences of leading and strategy making in an uncertain world. Hosted by Dr. Doug Lepisto and Dr. Derrick McIver, co-directors of the Center for Principled Leadership and Business Strategy in the Haworth College of Business at Western Michigan University.

Management

Business

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Management

Business

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Dr. Jim Eckert & Cooper Frost- Professor of Sales at WMU Haworth College of Business & Strategic Acct. Manager at Western Digital

THE JUNGLE

46 minutes

2 years ago

Dr. Jim Eckert & Cooper Frost- Professor of Sales at WMU Haworth College of Business & Strategic Acct. Manager at Western Digital

This episode features a conversation with Dr. Jim Eckert - the Robert S. Kaiser Professor of Sales at WMU Haworth College of Business - and Cooper Frost - a Strategic Account Manager at Western Digital. Dr. Eckert joined Western’s business college over 22 years ago and transformed the undergraduate Sales and Marketing program into a nationally recognized and awarded program. Frost was a trail-blazing WMU student majoring in Leadership and Business Strategy & Sales and Business Marketing. He is also former president of SBMA - the Sales and Business Marketing Association. Frost now is a Top-50 seller at Western Digital, a recipient of Young Professional of the Year, and community volunteer in addition to his myriad other pursuits. The conversation touches on the extraordinary undergraduate programs at WMU Haworth, what differentiates the LBS and Sales programs, and how students can transform into top-performing industry professionals.

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Recorded on October 11, 2022