This episode discusses the trend of micro-influencer marketing in the digital marketing industry. Micro-influencers are social media users with a smaller, more targeted following, usually anywhere from a few thousand to a few hundred thousand followers. They tend to have a high level of engagement with their followers and are seen as more authentic and trustworthy than larger influencers. Brands are turning to micro-influencers because they can be more effective at reaching specific audiences and driving conversions. Micro-influencer campaigns can also be more cost-effective than larger influencer campaigns. In the coming year, we expect to see more brands turning to micro-influencers and the use of micro-influencer networks. To find micro-influencers for your brand, you can use social media platforms, look for industry-specific influencers, use influencer marketing platforms or reach out to influencers directly.