This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
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This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
We look at the crucial role that data plays in creating and analysing customer experience. Why is data so important for customer experience?How do you make data make sense to personas?How can we make data more simple to understand?Quant v qual?How can you tell customer stories with data?Presented by Sue Carter. Featured guests Stephen Priestnall & Richie Hester. Recorded & Edited by Mr Anderson Limited. Support the show @oomphagency | it's hard to make things simple
The Joy of CX
This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
