This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
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This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
In this episode our question is a slightly existential one about when is UX the same as CX, or is it. How do clients understand the difference. How does one inform the other? We clarify the difference between UX and CX, and investigate how they complement each other. Presented by Sue Carter. Featured guests Stephen Priestnall & Sunali Aggarwal. Recorded & Edited by Mr Anderson Limited for oomph. Support the show @oomphagency | it's hard to make things simple
The Joy of CX
This week's instalment of The Joy of CX we speak to globally renowned marketing and CX specialists Megan French and Craig Lee, alongside our very own CX Guru Stephen Priestnall, about how the word Luxury has evolved to mean something far deeper than the expensive and desirable. We explore the way in which these brands think about their customer experience - and learn from the mistakes that can arise when attempting to implement a luxury ethos globally across multiple domestic markets w...
