David Cox introduces an episode of 'The Joy of CX,' focusing on why companies should pivot to a customer-centric strategy.

Key triggers for transformation include shifting from a startup to a mature business, responding to market pressure, and detecting early signs of stagnation.

David emphasizes the difference between genuine customer value and the misconception that good customer service means higher costs. He points out the struggle between short-term gains and long-term relationships, likening corporate behavior to a human midlife crisis.

Finally, he discusses how organizations renew their purpose and connection with customers through CX transformation, leading to better commercial results and employee engagement.