Chandubhai Virani: On Balaji Chips & Wafers, Brand Building & Competition | The Journey with Simarpreet Singh

https://is1-ssl.mzstatic.com/image/thumb/Podcasts126/v4/90/0e/4a/900e4ac2-eedb-6fa5-f006-6f5792826382/mza_17858484529724002671.jpg/600x600bb.jpg

The Journey with Simarpreet Singh

Simarpreet Singh

46 episodes

1 day ago

"The Journey with Simarpreet Singh" Podcast is a talk show where we discuss about life, family, emotions, childhood, success, failure, and more.... Podcast had been on my mind since last 2-3 years, but always wanted to make it special and unique. With so much content being out every minute, how can you differentiate whether it’s your delivery or the people that you bring on the platform. The aim of this podcast is to bring forth the exciting adventures of some very interesting personalities who in their own ways have contributed towards building a better India.

Self-Improvement

Education

RSS

All content for The Journey with Simarpreet Singh is the property of Simarpreet Singh and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Self-Improvement

Education

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/38651039/38651039-1735369787273-ec98e5498c29d.jpg

Chandubhai Virani: On Balaji Chips & Wafers, Brand Building & Competition | The Journey with Simarpreet Singh | Podcast Season 1 Episode 27

The Journey with Simarpreet Singh

1 hour 2 minutes 50 seconds

10 months ago

Chandubhai Virani: On Balaji Chips & Wafers, Brand Building & Competition | The Journey with Simarpreet Singh | Podcast Season 1 Episode 27

Welcome to Episode #27 of: The Journey Podcast with Simarpreet Singh (TJWS). Today's episode features the legendary MR.CHANDUBHAI VIRANI, the founder of the massive brand BALAJI CHIPS & WAFERS, a leading snack brand in central & western India. Balaji Wafers is a snack food manufacturer and distributor in India. Founded in 1974, it produces and distributes a variety of potato chips and other grain-based snack foods. Balaji aims to provide a quality snacking experience at the most affordable price to people across all age groups. Join us in this episode where Chandubhai talks about the story of building the brand, growth story, revenue stats, fight with Pepsico & the offer to sell, market competition, power of distribution, FMCG industry, expansion plans & much more. Stay tuned and watch the full episode. CHAPTERS 0:00 Intro2:10 Early Life & Canteen Job10:02 How Balaji Chips began operations? 15:04 The Story Behind the Name 'Balaji Chips'18:00 How Balaji became #1 in their region?24:47 Pepsico Legal Case against Balaji30:28 The Health & Nutrition in Balaji Chips?33:57 Did Pepsico offer to buy Balaji Chips & Wafers?40:45 Unit Economics & Revenue Stats44:30 How to handle conflicts in family business?48:39 Market Competition-Haldirams, Bikaji & Pepsico51:48 Growth Plans & Pricing Strategy56:44 Tips to Build a Big Brand?58:25 Vision for Future & Outro SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey. @simarpreethsingh Reach me at Instagram : https://www.instagram.com/simarpreeths/ Twitter handle : https://twitter.com/simarpreeths LinkedIn : https://www.linkedin.com/in/simarpreethsingh/ Facebook : https://www.facebook.com/simarpreet.singh07 Keep following my channel for more such updates. About the Podcast "The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done. ____ #thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #ChandubhaiVirani #Balajichips #Balajiwafers #snacks #fnb #growth #businesssuccess #distribution #expansion #business #inspiration