Welcome to Episode #31 of: The Journey Podcast with Simarpreet Singh (TJWS).Today's episode features DR.AMRIT SAGAR MITTAL, Vice Chairman of the Sonalika Group Companies.Sonalika Tractors is an Indian brand known for manufacturing a wide range of agricultural tractors and equipment. Founded in 1969, the company is headquartered in Hoshiarpur, Punjab, India. It has become one of the leading tractor manufacturers in India and has a significant presence in international markets as well.Sonalika Tractors is also known for its emphasis on customer satisfaction and after-sales service, which has helped it build a loyal customer base over the years. The brand has expanded its product line to include not only tractors but also implements and other agricultural machinery, making it a comprehensive provider for the farming sector.Join us in this episode where Amrit ji talks about the story of building the brand, learnings from business, tractor manufacturing, relationship with Mahindra, agriculture sector, state of farmers in Punjab, unit economics & much more.Stay tuned and watch the full episode. CHAPTERS 0:00 Intro3:36 Early Life & Education6:50 How Farm Equipments Business started?13:40 The Story Behind the Name 'Sonalika Tractors'18:45 State of Famers & Agriculture in Punjab22:30 Why No Respect for Farmers?28:30 Tractor Manufacturing in 1990s36:22 Unit Economics, Factories & Production40:55 International Tractors Ltd : R&D Setup46:30 Relationship with Mahindra & others49:14 Fortune 500 List & Way Forward 59:00 The Mittal Family Hierarchy1:02:53 India 2047 & Outro SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey.@simarpreethsinghReach me atInstagram : https://www.instagram.com/simarpreeths/Twitter handle : https://twitter.com/simarpreethsLinkedIn : https://www.linkedin.com/in/simarpreethsingh/Facebook : https://www.facebook.com/simarpreet.singh07Keep following my channel for more such updates.About the Podcast "The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done. ____#thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #AmritSagarMittal #ASMittal #sonalikatractor #sonalikagroup #tractors #sonalikatractorpower #mahindra #agriculture #startups #growth #businesssuccess #business #inspiration