How does a varsity athlete become a founder?
In this episode, Jason Yee sits down with his co-founder (and wife) Madison to unpack her path from elite soccer to building a company that helps students launch their futures.

They dive into what UBC Sauder really teaches you, what it doesn’t, and how the discipline of sport translates into entrepreneurship.
You’ll hear how Madison navigated pressure, picked UBC over other offers, and turned business-school lessons into real-world success.

If you’re a student, athlete, or aspiring founder, this one’s a masterclass in turning education into action.

00:00 – IntroJason introduces Madison and sets up the conversation about Sauder, athletics, and entrepreneurship.

00:44 – Breakfast & Fasting RoutineMadison shares her scrambled-tofu breakfast and why she fasts until noon.

01:25 – Where She Is TodaySix years into building AdmissionPrep: growth, learning, and impact.

02:47 – Early Education GoalsGrowing up in a family that valued university + soccer as her main path.

03:43 – Choosing UBCDeciding between Trinity Western and UBC — and why potential mattered more than rankings.

05:49 – The Varsity PathwayInside the Canadian development ladder: provincial teams, NTC, and the Whitecaps residency.

07:10 – Academic Reputation & Big-Picture ThinkingHow UBC’s global credibility shaped her decision.

08:46 – Discovering BusinessStarting in Arts, discovering econ, and transferring into Sauder.

10:42 – Most Valuable LessonsThe classes that still pay off today: business writing, career prep, public speaking, and finance.

12:27 – Culture of AmbitionWhy Sauder grads land top jobs — and how internships drive that success.

14:28 – The Hard PartsSecond-year riguor: accounting, finance, econ, stats — and who this program isn’t for.

15:49 – The Social SideUBC’s massive club scene and how varsity sports shape your social experience.

17:13 – Entrepreneurship GapsWhat Sauder missed then (and how it’s evolving now).

19:13 – If Madison Were DeanHer idea: make “Build Your Own Business 101” a required course.

19:58 – Advice to 16-Year-Old Madison“Expect failure — and embrace it.”

21:04 – Jason’s TakeawayWhy Sauder still matters — and how its lessons fuel real-world founders.

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