Shrijay studied computer science, but as he says, 'There is no relevance to what you study and what you choose as a career.' Thus, he chose content creation and started his journey as a copywriter. Today, he is an Art Director at Rioconn Interactive Pvt. We are going to speak with Shrijay about the ever-changing world of marketing, how he finds the fit between companies and marketing campaigns, his first rap, and why 'Good enough ideas are not good enough.' Hope you enjoy the conversation!

You can follow him on Instagram @shrijayparikh and connect on LinkedIn. Here, is the LinkedIn page of Friendly Footprints. You can follow me on Instagram @thakkarish and connect on  LinkedIn.