Canadians are really upset at President Trump…maybe because of escalating trade tensions or his “Canada should become the 51st state” rhetoric. But either way, with the new Prime Minister of Canada winning his recent election utilizing an "elbows up" slogan, which is a defensive hockey term signaling you're ready to protect and fight back…it most likely didn’t help temper emotions. Regardless, it has ignited a new wave of Canadian patriotism…with consumers consciously choosing made-in-Canada products as an act of economic self-preservation and national pride. In fact, 71 percent of Canadians stated they will be buying fewer US-produced grocery items this year…with nearly one-quarter planning to make this purchasing behavior permanent. Additionally, 56 percent of Canadians expressed they’d stop buying a certain product altogether if there wasn’t a Canadian-made alternative. So, while “buy local” movements usually prove transitory after economic tensions subside, US-based CPG brands shouldn’t overlook worst-case scenarios…as this current surge in modified shopping behaviors could have comparatively deeper roots than historical examples.