How do you scale a law firm from 2 lawyers to $12M in revenue without losing the local touch that built it?
In this episode of The Jon & Marc Podcast, Managing Partner Jim Hurley of Cooper Hurley Injury Lawyers shares how “The Car Crash Experts” built one of Virginia’s fastest-growing personal injury firms through culture, connection, and community.
Tune in and learn:
Bottom line:
If you want to grow your law firm without losing your culture, this episode is a masterclass in sustainable, people-first growth.
————————— Contents of this video —————————
00:00 – Introducing Jim Hurley
01:53 – Balancing Short and Long-Term Growth
05:20 – Hiring the Right Talent
07:22 – Working On the Business vs. In the Business
11:47 – Branding and Market Positioning
14:45 – Maintaining a Small Firm Feel
19:41 – Community Involvement and Giving Back
24:05 – Referral Programs and Client Relationships
27:15 – Managing Intake at Scale with Marketing
30:13 – Future Growth Plans and Market Expansion
32:11 – Improving Case Value and Operations
35:19 – Conclusion and Final Thoughts