How do you compete when national law firms flood your market with endless billboards and ad spend?
According to Cassidy Lewis — CMO of Cooper Hurley Injury Lawyers and founder of the CMO Academy — the answer isn’t more ads. It’s building a brand people meet before they need you.
In this episode of The Jon & Marc Podcast, Cassidy shares how she’s redefining law firm marketing through community, referrals, and a relentless focus on client experience.
From refusing to automate intake, to teaching firms how to systematize “personal nuggets,” to preparing for the AI-first future of search, Cassidy’s insights are a masterclass in modern law firm growth.
If you run a law firm or lead a marketing team, this conversation is packed with practical steps to win more cases, deepen community ties, and build a brand that lasts.
▬▬▬▬▬▬▬▬▬▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - Introduction to Cassidy Lewis
01:48 - Navigating Competition from National Law Firms
05:38 - Community Engagement and Marketing Strategies
08:30 - Proving ROI on Community Marketing
12:14 - Operations: The Hidden Differentiator
14:08 - Human Touch in Intake
18:33 - The Referral Engine
20:05 - Marketing to Other Attorneys
22:30 - Launching the CMO Academy
26:07 - Adapting to Technological Changes in Marketing
33:14 - Branding as “The Car Crash Experts”
36:47 - Closing Thoughts and Recommendations