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The Jon and Marc Podcast
Jon & Marc
27 episodes
3 days ago
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.
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Marketing
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All content for The Jon and Marc Podcast is the property of Jon & Marc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.
Show more...
Marketing
Business
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The #1 Reason Law Firms Fail: Culture Misalignment (and How to Fix It)
The Jon and Marc Podcast
51 minutes 38 seconds
1 month ago
The #1 Reason Law Firms Fail: Culture Misalignment (and How to Fix It)

On this episode of the Jon & Marc Podcast, we sit down with Susan Barfield — founder of Case Works and EVP of Culture at Angeion Group — to talk about why culture is the ultimate growth strategy.


You’ll learn:

  • Why misalignment kills law firm culture faster than anything else
  • How to hire for cultural fit over resumes
  • The power of recognition, feedback, and transparency in retaining top talent
  • How culture directly drives client results and firm growth


👉 If you run a law firm or lead a team, this conversation is packed with practical steps to build a culture that scales — and wins.


–––––– Contents of this video  ––––––

00:00 Introduction to Building a Strong Culture

01:04 Measuring Culture Effectiveness

03:54 Impact of Positive Culture on Company Output

04:28 The Number One Culture Killer

07:25 Screening Candidates for Culture Fit

08:50 Implementing Effective One-on-Ones

11:47 Recognition and Reward Systems

20:36 Defining Core Values

26:11 Living Core Values

29:22 Engaging Remote Employees

33:07 Feedback and Transparency

39:17 Handling Employee Terminations

42:12 Culture Initiatives at Angeion Group

47:01 Virtual Events and Employee Engagement

49:43 Philanthropy and Final Thoughts

The Jon and Marc Podcast
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.