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The Jon and Marc Podcast
Jon & Marc
27 episodes
2 days ago
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.
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Marketing
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All content for The Jon and Marc Podcast is the property of Jon & Marc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.
Show more...
Marketing
Business
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How AI Creates 8-Figure Closing Arguments
The Jon and Marc Podcast
41 minutes
1 month ago
How AI Creates 8-Figure Closing Arguments

Step inside one of Chicago’s most innovative trial law firms with Mike Bonamarte, managing partner at Levin & Perconti.


In this episode of the Jon & Marc Podcast, Mike reveals how his team grew a national birth injury practice with over 80 active cases, why they’ve embraced AI tools like ChatGPT and Supio, and how they balance running a boutique firm culture at scale.


From navigating the challenges of nursing home abuse litigation to building long-term partnerships, Mike shares leadership lessons every law firm owner can learn from.


👉 Topics we cover:

  • Scaling a trial firm without losing the boutique feel
  • How Levin & Perconti built a thriving birth injury practice
  • Using AI for case prep, depositions, and litigation strategy
  • Why advocacy against “profits over people” drives their mission
  • Balancing firm growth, client care, and trial leadership


🎙️ Subscribe for more candid conversations with top trial lawyers, law firm owners, and entrepreneurs shaping the future of legal.


#LawFirmGrowth #LegalMarketing #TrialLawyers #AIinLaw


————————— Contents of this video ————————— 

00:00 – Introducing Mike Bonamarte

01:30 – Inside Levin & Perconti

04:45 – Competing in Chicago’s Legal Market

05:42 – Shifts in Nursing Home Abuse Litigation

07:50 – Fighting for Vulnerable Populations

09:07 – Evolving Firm Infrastructure with Practice Area Changes

10:59 – Birth Injury Partnership Success

14:23 – Taking Big Swings on High-Stakes Cases

17:08 – Handling Client Rejections & Reviews

19:53 – Responding to External Market Headwinds

22:44 – Educating Families on Nursing Home Care

25:47 – Embracing AI in the Law Firm

31:04 – Using AI for Storytelling in Court

34:15 – Culture, Leadership & Firm Management

40:00 – Closing Thoughts

The Jon and Marc Podcast
Legal growth insights from Jon, Marc, and the industry's top tier legal & marketing professionals. Two veteran legal marketers, Jon Robinson and Marc Rioux, dive into the business of law, mass torts, and the future of plaintiff-side firms. From marketing strategy and technology to candid conversations with top trial lawyers, marketers, and industry leaders, this podcast unpacks what’s really driving growth and change in the legal world. Honest, practical, and a little irreverent—perfect for attorneys, marketers, and anyone curious about where the business of law is headed.