The Future of SEO, Branding, and AI for Law Firms & Marketers
In this episode of the Jon & Marc Podcast, we sit down with Chima Mmeje — Senior Content Marketing Manager at Moz, founder of the Freelance Coalition for Developing Countries, and a leading voice in SEO & digital marketing.
We dive deep into:
Why traffic ≠ success (and what metrics law firms should really track)
How branding drives visibility in AI search & SEO
The future of content marketing in a world of ChatGPT & AI-generated noise
Why digital PR & creative content will outperform traditional SEO
Actionable strategies for law firms to build affinity, attract clients, and outsmart competitors
Chima pulls back the curtain on how she uses AI as a ghostwriter/editor, why agencies need to evolve beyond keywords, and how lawyers can hack trends (like celebrity cases) to generate massive visibility.
Whether you’re a law firm owner, marketer, or SEO pro, this is a must-watch for staying ahead in 2025.