In this conversation, Sri Kaza discusses his book 'Unconvention' and the principles that enable small businesses to thrive against larger corporations. He emphasizes the importance of positioning, proximity, and purpose, and how these factors contribute to customer loyalty and community support. The discussion also covers the realities of entrepreneurship, the necessity of preparing for economic downturns, and the significance of building strong community connections. Kaza highlights the underdog mindset and the importance of reconnecting with one's purpose in business, especially in a rapidly changing economic landscape.

Chapters

00:00 The Inspiration Behind 'Unconvention'

04:41 Core Principles of Small Business Success

10:10 The Reality of Entrepreneurship

16:35 Building Resilience in Small Businesses

23:14 The Importance of Community Engagement

27:47 The Underdog Mindset and Purpose

32:04 Reconnecting with Your Why

34:46 Conclusion and Resources