JCK editor-in-chief Victoria Gomelsky and news director Rob Bates talk with J.K. Symancyk, CEO of Signet Jewelers. J.K. shares his beginnings, from a theater major and aspiring lawyer to specialty retailer mogul, and what customers of sporting goods and pet supply stores have in common with jewelry store shoppers (which is actually much more than you might think!). The hosts and J.K. also dive into the details of Signet’s new strategy, “grow brand love,” what it means for Signet’s big three brands, Jared, Kay and Zales, the importance of the shift from banners to brands, differentiating the lab-grown and natural diamond categories, and the ever-evolving future of brick-and-mortar stores.Presenting Sponsor: IGI (igi.org/education)Sponsor: Nivoda (nivoda.com)