Do you know what a mission statement is?

To put it simply, your mission statement is what’s going to tell people about your business today and how you’re moving it forward in the future. It is one of the strongest foundations of your business and it’s ultimately going to bring you back to your goals, no matter how far you go.

Watch this video to learn more about why mission statements are important, why you need to invest time in creating them, and how it helps your business!

Key Talking Points of the Episode

[00:00] Introduction

[00:33] What is a mission statement?

[00:55] Your mission statement isn’t set in stone

[01:20] Changing and evolving your mission statement

[01:54] The core of your mission statement

[02:25] Our mission statement

[02:54] Leading and being number 1

[03:20] Investing in real estate and in ourselves

[03:52] Providing service to others

[04:31] Having singular focus in business

[05:10] Moving properties

[05:40] Getting into what your mission statement really means

Quotables

“Just like you would want a strong foundation when you’re building a house, this is that same thing. This is the essential item that you need to put your vision into place.”

“That’s something that needs to be about what your business is doing today, but also something that can lead you into the future.”

“It’s also something that can change and evolve. It’s not something that’s set in stone and 10 years from now, you’ll be looking at it and say it’s not something that encompasses what you’re doing now.”

“It evolves as your business does.”

“Ultimately, it has to be backed by the vision of your company.”

“What your mission statement needs to say is what you’re about right now and where you’re going tomorrow.”

“You don’t want some super, super long mission statement that’s not something that you or your team members can easily recite.”

“A lot of us are real estate entrepreneurs because we might not just be investing all the time, sometimes we’re more in the transactional side of the business.”

“It means that we are giving our attention to each one, individually. We’re not dividing our attention amongst many different properties at once, even though we are doing that in essence, we are focusing on doing that one at a time.”

“When you take time and invest in these things, it’s ultimately going to affect your business because you’re creating something that’s gonna impact people’s lives.”