Ultimately, the rise or fall of your business will circle back to two things - consistency and data. These are the 2 foundational pieces of your business and it’s best that you understand them clearly as early as you can to avoid problems within your team.

Watch this video to learn more about the importance of consistency and data in business, why you should pay attention to them, and how you can make sure you’re using them well!

Key Talking Points of the Episode

[00:00] Introduction

[00:43] Consistency

[01:40] What kind of consistency do you need?

[02:01] Finding holes in the consistency factor

[02:27] Most problems tie up with a consistency issue

[02:57] Data

[03:10] Why you need to focus on the data

[03:51] Why data and consistency work together

[04:39] Starting as soon as you can

Quotables

“You’re either consistent or you’re non-existent.”

“We look at, “are you consistent with your marketing?”, “are you consistent with your follow up?” - all these things have to be in place.”

“I start looking at the consistency factor and I usually can find holes.”

“What I’ve learned, and this has taken me a lot of time and a lot of screw ups over the years, is you have to focus on the data component. That’s what tells you the problems.”

“When we actually start tracking the data, we’re gonna find a lot of holes in our consistency side.”

“Even when you’re in a position where you’re just starting up in your business and it just might be you, start implementing some of this stuff right now.”

“Data allows you to track your consistency and find your problems.”