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Lincoln Alexander, Award-Winning Bespoke Cake Designer and Founder of Flour House Cakes & Co.
The Jeremiah Show: Pop Culture, Music Icons Food Gods
59 minutes
3 days ago
Lincoln Alexander, Award-Winning Bespoke Cake Designer and Founder of Flour House Cakes & Co.
THE JEREMIAH SHOW Featuring Lincoln Alexander, Award-Winning Bespoke Cake Designer And Founder of Flour House Cakes & Co.
Jeremiah speaks with Lincoln Alexander, the founder of Flour House Cakes, about his journey from childhood baking memories to becoming a renowned cake artist. They explore the history of cake, the artistry involved in cake design, and the emotional significance of wedding cakes. Lincoln shares insights on the challenges of running a cake business, the importance of storytelling in his creations, and his aspirations for the future, including teaching the next generation of cake artists.
Lincoln is recognized for his unique design style and luxurious, decadent confections.
His cakes are recognized in ELLE, People, Essence, and The Knot Weddings. Lincoln has also won high‑profile competitions (Foodtastic, Cake Toppers, Super Mega Cakes) and earned honors like The Knot’s 2024 “Ones to Watch.”
His extraordinary cake artistry has been featured on television programs like The Tonight Show Starring Jimmy Fallon, The Tamron Hall Show, and the Food Network. He was also a winner on the Disney+ food art competition show FOODTASTIC.
His clients include celebrities, professional athletes, and social media influencers such as Tamron Hall (Daytime Emmy Award-winning talk show host), Anthony Mendez (Emmy-nominated narrator & actor), CeeLo Green (Grammy Award-winning artist), Mike Hilton, cornerback for the Cincinnati Bengals, and Kemba Walker, NBA All-Star & coach.
His cake journey began in his childhood home, where he learned from his mother’s baking and decorating business. By age 15, he was already designing cakes for community members and delivering them across the U.S. and abroad.
In 2018, he launched Flour House Cakes & Co., marrying craftsmanship with elevated design. With a focus on wedding and sculpted cakes, the company uses locally sourced ingredients and pushes artistic innovation.
Lincoln Alexander strives to tell stories through flavor, form, and visual impact.
"The Art of Luxury Wedding Cakes" with Lincoln Alexander is a one-day immersive workshop, part of a five-city fall 2025 tour, designed to help local cake artists and small business owners refine their luxury cake design techniques and build a more expansive, profitable business.
GO to www.flourhousecakes.com to learn more.
Chapters
00:00 A Sweet Childhood Memory06:57 The History of Cake08:53 Meet Lincoln Alexander: Cake Artist Extraordinaire13:13 The Art of Cake Design20:46 Lessons from the Kitchen27:35 The Journey of an Artist35:22 Weddings: The Heart of Cake Artistry40:37 Building a Business in Cake Art45:14 Legacy and Future Aspirations
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