Wondering how to cut through the noise in marketing and advertising and build something incredible?
The Jellyfish Current is a podcast that demystifies the art and science of marketing performance. Hosted by Shamsul Chowdhury, the show features guests and experts from the industry talking about topics like building creativity, developing content, paid media & social, and much more.
It's a show from marketing nerds with experience across names like Google, Netflix, and Spotify. Join us and listen to new episodes on the second Tuesday of each month. See you there.
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Wondering how to cut through the noise in marketing and advertising and build something incredible?
The Jellyfish Current is a podcast that demystifies the art and science of marketing performance. Hosted by Shamsul Chowdhury, the show features guests and experts from the industry talking about topics like building creativity, developing content, paid media & social, and much more.
It's a show from marketing nerds with experience across names like Google, Netflix, and Spotify. Join us and listen to new episodes on the second Tuesday of each month. See you there.
Reading the Numbers With Econometrician Grace Kite
The Jellyfish Current
45 minutes
2 years ago
Reading the Numbers With Econometrician Grace Kite
With all of the metrics that marketers have access to, which are the right KPIs to leverage for your goals?
The real health of your marketing isn’t limited to one or two overarching metrics. It’s all about context: the state of the industry, and the status of your objectives. We speak with Econometrician Grace Kite and brand strategist Tom Roach about how to make sure you’re measuring the right KPIs, what many brands get wrong when analyzing performance, and future-proofing your marketing.
The Jellyfish Current
Wondering how to cut through the noise in marketing and advertising and build something incredible?
The Jellyfish Current is a podcast that demystifies the art and science of marketing performance. Hosted by Shamsul Chowdhury, the show features guests and experts from the industry talking about topics like building creativity, developing content, paid media & social, and much more.
It's a show from marketing nerds with experience across names like Google, Netflix, and Spotify. Join us and listen to new episodes on the second Tuesday of each month. See you there.
