Making millions in revenue but still feeling broke? In this episode, Jeff Trapp breaks down a common trap high-earning business owners fall into: chasing top-line sales while ignoring what really matters — profitability. Learn the 5 hidden profit levers that can dramatically boost your take-home pay without adding more revenue. From pricing strategy tweaks to cutting silent cost killers, Jeff shares actionable insights to help you build a more profitable, financially healthy business. Whether you're doing $500K or $5M+, this episode will challenge how you think about scaling — and show you smarter ways to win.

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