#78: Katelyn Bourgoin — Meme Marketing Psychology

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The Jason Levin Show

Jason Levin

89 episodes

3 days ago

Sup nerds. Join me for conversations with the coolest creatives on the internet. Best-selling authors, massive TikTokers, millionaire memelords, gigabrained founders, and brilliant venture capitalists. We talk about strategies and tactics to build digital worlds and content empires.

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#78: Katelyn Bourgoin — Meme Marketing Psychology

The Jason Levin Show

45 minutes 27 seconds

9 months ago

#78: Katelyn Bourgoin — Meme Marketing Psychology

Katelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy" (00:39) How to make strangers online trust you (05:27) Why you should never hide your flaws on the internet (10:31) The marketers AI anxiety (12:27) Why micro software is killing it (17:30) Claude vs. OpenAI: who has better marketing (22:51) The platforms Katelyn’s are bullish on (25:23) Why “be everywhere all the time” content advice is total horseshit (30:02) The psychology of humor and meme marketing (32:57) Using fear, to sell but make it funny (36:19) The secret to make people buy (39:58) Jealousy: a powerful cheat code for marketers

Jason Levin⁠⁠⁠ is a viral marketer and founder of Memelord Technologies. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠.

Follow Jason on ⁠Twitter⁠.

Follow Katelyn on Twitter

Subscribe to Jason on ⁠YouTube⁠.

Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.