What does it take to go from 100 followers to building a thriving SaaS company that’s reshaping creator-driven marketing?
In this episode of The Jared Goetz Show, Jared sits down with Alex Heiden, founder of Paid, to uncover his incredible journey from experimenting with no-code apps to scaling multi-million-dollar software platforms.
From accidentally going viral to launching a business that connects creators and brands on a performance-only basis, Alex’s story is a masterclass in innovation, adaptability, and long-term thinking.
In this conversation, Alex reveals:
How he went from 100 to 100K followers in just 95 days
The rise of no-code platforms and how they’re transforming entrepreneurship
Why performance-based creator marketing is the future of advertising
How to build without technical skills or massive startup capital
The mindset shifts that lead to sustainable success
Timestamps:
00:00 — Intro: Who is Alex Heiden?
06:30 — From 100 followers to 100K in 95 days
12:45 — Going viral by accident
18:20 — Building his first no-code app with zero tech background
25:15 — The future of creator marketing and dropping CPMs
36:40 — Why SaaS is the real path to long-term wealth
45:20 — Staying authentic while building a business
52:10 — Mindset shifts for sustainable success
1:05:30 — Final reflections: Creating impact in a changing world
📚 Resources
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About The Jared Goetz Show
This is where we go deeper. We don’t just talk about achievements—we explore the heart, the mindset, and the sparks that drive extraordinary journeys. If you want the unfiltered truth behind success, you’re in the right place.