#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner

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The Jam Sessions by Rock Content

Rock Content

28 episodes

1 week ago

The Jam Sessions is the official Rock Content podcast and full immersion in marketing. We bring the most innovative minds in the marketing world to talk ideas, tips, tricks and strategies to make you become an indispensable marketer.

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Business

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Marketing

Business

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#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner

The Jam Sessions by Rock Content

53 minutes 23 seconds

4 years ago

#10. How GE Keeps Reinventing Brand Journalism with Tomas Kellner

GE opened its first News Bureau in 1919. Since then, it employed storytellers like Ronald Reagan and Kurt Vonnegut and published newspapers, magazines, comic books, as well as top-rated TV shows.

Today, GE is writing yet another new chapter in content marketing. Tomas Kellner, GE’s chief storyteller, will take you behind the scenes and explain the process behind the variety, longevity, and success of GE’s content.