In this episode of The Izakaya Happy Hour Podcast, hosts Samuel Boulton and Camilla Bonnannini are joined by special guest Adam Smith-Hopesdale, a devoted fan of Japanese sake, though not a professional in the industry.

Together, they dive into an insightful conversation about how Japanese sake is perceived, marketed, and ultimately sold outside Japan. With Sam and Camilla offering expertise from within the industry, and Adam providing a candid consumer perspective, this episode bridges both sides of the market to uncover what really works (and what doesn’t) when it comes to promoting sake globally.

Whether you’re in the drinks trade, a sake brewer, or just curious about the sake scene, this episode is packed with ideas, opinions, and practical takeaways.

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What’s your experience selling or discovering sake? Let us know on social @theizakayahappyhour or drop us a message!