Isa Gautschi, The Marketing Confidence Cheerleader & owner of M.Isa Messaging
94 episodes
4 months ago
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
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Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
Real life examples of marketing so powerful, so radical, so inclusive- it profitably changed the tides of public opinion and norms.
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Email Me
🍓isa@misamessaging.com
Sources for This Episode
Fenty Beauty
https://thehoneypop.com/2025/02/20/5-ways-rihannas-brand-fenty-revolutionized-the-beauty-industry/ https://www.vogue.com/article/rihanna-vogue-cover-june-issue-2018?ref=popsugar.com&=___psv__p_44816098__t_w_ https://www.popsugar.com/beauty/fenty-beauty-made-100-million-40-days-44816098
https://www.vogue.co.uk/beauty/article/rihanna-fenty-beauty-diversity
https://www.bbc.com/news/newsbeat-58084543
https://www.elle.com/beauty/makeup-skin-care/a20967710/makeup-companies-40-foundation-shades-fenty-beauty-influence/
https://www.forbes.com/sites/maddieberg/2021/08/04/fentys-fortune-rihanna-is-now-officially-a-billionaire/
https://www.livemint.com/companies/fenty-beauty-rihanna-celebrity-beauty-brand-has-highest-valuation-its-not-hailey-bieber-rhode-selena-gomez-rare-beauty-11748530254494.html
Savage X Fenty / Victoria’s Secret
https://girlsunited.essence.com/feedback/news/savage-x-fenty-show/https://theboar.org/2020/03/downfall-victorias-secret-metoo-movement/
https://www.buzzfeednews.com/article/ellendurney/victorias-secret-accused-of-copying-rihanna-savage-fenty
https://www.cnn.com/2020/02/21/business/rise-and-fall-of-victorias-secret
https://www.economist.com/business/2025/06/19/victorias-secret-is-struggling-to-reinvent-itself
https://girlsunited.essence.com/feedback/news/rihannas-savage-x-fenty-lingerie-line/
https://www.forbes.com/sites/korihale/2021/02/16/rihannas-savage-x-fenty-reaches-1-billion-valuation-in-lingerie-equity/
Patagonia
https://www.nytimes.com/2018/05/05/business/patagonia-trump-bears-ears.html
https://www.outsideonline.com/outdoor-adventure/environment/big-business-resist?scope=anon
https://www.gq.com/story/patagonia-trump-lawsuit-sales-uptick
https://www.nytimes.com/2022/09/14/climate/patagonia-climate-philanthropy-chouinard.html
https://www.patagonia.com/ownership/
https://eelp.law.harvard.edu/tracker/president-biden-signed-executive-orders-restoring-boundaries-of-bears-ears-and-grand-staircase-escalante-monuments/
https://www.nrdc.org/court-battles/nrdc-et-v-trump-bears-ears
Costco / Target
https://www.businessinsider.com/jpmorgan-costco-keeping-dei-despite-trump-executive-orders-2025-1
https://www.diversityresources.com/dei-backlash-or-commitment-what-costco-and-target-reveal/
https://www.marketwatch.com/story/costco-managed-another-month-of-sales-growth-in-april-but-it-marks-a-slowdown-from-march-118d4069
https://www.stlamerican.com/news/national-news/target-sales-down-after-dropping-dei-initiatives
https://www.usatoday.com/story/money/2025/03/05/target-fast-40-day-boycott/81592119007/
Fifty Licks
https://www.oregonlive.com/portland/2018/06/fifty_licks_ice_cream_truck.html
https://www.wweek.com/promotions/2024/07/23/2024-best-of-portland-readers-poll-food/
Studies
https://www.unstereotypealliance.org/en/resources/the-business-case-for-inclusive-advertising
https://www.unwomen.org/en/news-stories/press-release/2024/09/new-research-proves-that-inclusive-advertising-boosts-sales-and-brand-value
https://blog.hubspot.com/marketing/inclusive-marketing
The Irresistible Marketing Pod
Welcome to the Irresistible Marketing Pod, the podcast that teaches you how to tap into your emotional power to create magickal, magnetic marketing. Through insights from The Marketing Confidence Cheerleader, real-life marketing examples, & interviews with our favorite wildly successful, wildly radical business wizards, this podcast will soothe and entertain you whilst vanquishing your marketing ick factor. Made with love for small business owners & personal brands in the fields of health, wellness, beauty, social justice, and the creative arts.
