On this episode Ken sits down with Calum Liptrot (@tallcal), the founder of Cerberus Strength. Ken & Calum dive into a huge range of topics including what spurred the creation of what is now a global strength brand, developing the first range of products, the beginnings of CERBERUS Strength USA, the future direction of the business, and so much more.   As always, you aren’t going to want to miss this! --------------- Save at Cerberus Strength with code IRONEDGE --------------- Follow Us On Instagram: https://www.instagram.com/ironedgepodcast   Follow Us On Apple Podcasts: https://podcasts.apple.com/us/podcast/the-iron-edge/id1694013341   Follow Us On Spotify: https://open.spotify.com/show/7zinhh1iFmj9P0rkCngHYl   --------------- Content; 00:00- Intro 01:01- Cerberus origin story- getting started in the MMA scene with mouth guards 06:44- Starting to train strongman and discovering the little support equipment available 09:38- Starting to break into strongman with developing wrist wraps and elbow sleeves 15:00- Contributing to growing the sport of strongman 17:00- Starting to sponsor strongman athletes 23:03- Getting Cerberus into the US 28:00- Committing to growth and product quality 33:30- His most stressful business experience 36:44- The structure of the business (UK, US, etc) 42:37- The biggest challenge of how he runs Cerberus 45:17- Long term plans for Cerberus 47:45- Making money to put it back into the sport 49:00- Campaigning for opportunities for strongman and women in strongman 55:30- Survivors guilt with business 56:13- Being a good person in business 1:00:58- Upcoming product release