The Irish VC ep30: Branding for Start-ups! The Balancing Act

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The Irish VC

BVP

33 episodes

5 days ago

This podcast will bring you the latest interviews from some of the leading figures within the venture capital landscape in Ireland and abroad. Our interviews focus on a diverse range of people from founders to investors. The goal is to find out about the highs and lows of each individual's journey to date and to give our audience a unique insight into the different elements of our ecosystem.

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All content for The Irish VC is the property of BVP and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Investing

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The Irish VC ep30: Branding for Start-ups! The Balancing Act - Product vs. Brand.

The Irish VC

55 minutes 42 seconds

2 months ago

The Irish VC ep30: Branding for Start-ups! The Balancing Act - Product vs. Brand.

This episode was recorded in front of a live audience at Munster Technology University (MTU) in Cork. In this episode of the Irish VC podcast, the panel comprising of Hilary O'Shea from Otonomee, Alison MacSweeney from Brandhive & Ryan O'Neill from LegitFit discusses the critical role of branding for start-ups, emphasising the balance between product development and brand identity. They explore strategies for building a brand on a budget, the impact of cultural identity on branding, and the importance of authenticity. The conversation also touches on common branding mistakes, the value of a strong online presence, and how purpose-driven companies can attract talent and customer loyalty. Insights from various founders highlight the evolving landscape of branding and marketing in today's competitive environment.

Chapters below:

00:00 Introduction to the Irish VC Podcast

03:00 The Role of Branding in Startups

06:04 Product vs. Brand: The Startup Dilemma

08:51 Building a Brand with Limited Resources

12:09 Scaling a Brand Globally

14:58 The Impact of Irish Identity on Branding

17:54 Valuing Brand in Investment

20:52 Mistakes in Branding and Marketing

23:43 The Importance of Authenticity in Branding

26:59 The Future of Branding and Marketing Strategies

30:02 Final Thoughts on Branding and Purpose