The famous 'pint of plain' has become one of the most recognisable commercial brands in the world, and is inextricably linked to the Irish pub. In light of a new Netflix series on the Guinness family, this episode dives into the real history of the 'Black stuff', and explores how the brand has reinvented itself time and time again through the miracle of marketing.
An extra-content debrief on this episode is available exclusively to Patreon supporters, who also enjoyed early access to this episode. If you want to access our 100+ extra content episodes, you can sign up to support the podcast at www.patreon.com/theirishpassport.
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The famous 'pint of plain' has become one of the most recognisable commercial brands in the world, and is inextricably linked to the Irish pub. In light of a new Netflix series on the Guinness family, this episode dives into the real history of the 'Black stuff', and explores how the brand has reinvented itself time and time again through the miracle of marketing.
An extra-content debrief on this episode is available exclusively to Patreon supporters, who also enjoyed early access to this episode. If you want to access our 100+ extra content episodes, you can sign up to support the podcast at www.patreon.com/theirishpassport.
Naomi spent months investigating a rogue landlord who built up an empire of rental properties in Ireland backed by family wealth in Luxembourg. In this episode, we tell the story of Marc Godart: his back story, the controversial evictions that brought him to prominence, and the unusual ways he runs his businesses. This is based on reporting by Naomi and her colleagues at the Irish Times that was recently awarded the Mary Raftery Prize for social affairs journalism.
The winning story is here: https://www.irishtimes.com/ireland/2024/01/13/under-the-eye-of-landlord-marc-godart-how-a-tenant-who-objected-to-cctv-surveillance-was-evicted/
You can read more of Naomi's reporting here: https://www.irishtimes.com/ireland/housing-planning/2024/02/17/working-for-marc-godart-paper-directors-shadow-airbnb-accounts-ruthless-staff-practices/
https://www.irishtimes.com/ireland/2023/04/15/the-luxembourg-family-behind-an-irish-property-empire/
Bonus episodes are available for supporters over on www.patreon.com/theirishpassport
The Irish Passport
The famous 'pint of plain' has become one of the most recognisable commercial brands in the world, and is inextricably linked to the Irish pub. In light of a new Netflix series on the Guinness family, this episode dives into the real history of the 'Black stuff', and explores how the brand has reinvented itself time and time again through the miracle of marketing.
An extra-content debrief on this episode is available exclusively to Patreon supporters, who also enjoyed early access to this episode. If you want to access our 100+ extra content episodes, you can sign up to support the podcast at www.patreon.com/theirishpassport.
