Brendan Frazier is the Chief Behavior Officer at RFG Advisory and the host of The Human Side of Money podcast.

In this episode, Brendan shares his journey from sales to financial planning, and why he believes emotional intelligence—not technical skill—is the future of the industry. We talk about how technology is reshaping the advisor’s role, why connecting with clients on a human level matters more than ever, and how small changes in communication can build stronger, more lasting relationships.

Please enjoy our conversation with Brendan Frazier.