My passion is helping people. That’s why I do what I do.
Seeing businesses grow and thrive is what gets me out of bed in the morning with a smile on my face. …Ok the smile bit isn’t entirely accurate, but once I’ve had a coffee, rest assured it starts to emerge.
Luckily for me, I get to see a lot of growing and thriving, because I’m proud to say that I have an awful lot of happy clients.
As a result, I’ve been asked many times about my process and way of working, but in truth it’s difficult to put into words because I am a little bit different to your average business coach.
Because I was born with the gift of mediumship, which means I have intuitive capabilities that others don’t.
In working terms, this means that design ideas and concepts come very easily to me when talking to clients – and they’re often astounded at how quickly I ‘get’ them
I understand people in a different way to others, which I’ve found makes my work a lot easier, and the outcome a lot better than that of my contemporaries.
I would like to pretend this is because of sheer grit, determination and hard work …I definitely have all those qualities, don’t get me wrong, but the real reason for my success is my intuitive ability to visualise concepts and understand people.
Beyond that, I have a different understanding of target markets to most – again, not because of the number of courses I’ve attended or books that I’ve read (although I certainly have done both), but because of my ability to visualise what my clients’ audience is looking for.
I would go so far as to say that I know what my clients want before they do.
If this all sounds a little off the wall I understand, but the proof is in the pudding, or rather in the statistics. It works – for me and for my reams of very happy clients.
Hosted on Acast. See acast.com/privacy for more information.
My passion is helping people. That’s why I do what I do.
Seeing businesses grow and thrive is what gets me out of bed in the morning with a smile on my face. …Ok the smile bit isn’t entirely accurate, but once I’ve had a coffee, rest assured it starts to emerge.
Luckily for me, I get to see a lot of growing and thriving, because I’m proud to say that I have an awful lot of happy clients.
As a result, I’ve been asked many times about my process and way of working, but in truth it’s difficult to put into words because I am a little bit different to your average business coach.
Because I was born with the gift of mediumship, which means I have intuitive capabilities that others don’t.
In working terms, this means that design ideas and concepts come very easily to me when talking to clients – and they’re often astounded at how quickly I ‘get’ them
I understand people in a different way to others, which I’ve found makes my work a lot easier, and the outcome a lot better than that of my contemporaries.
I would like to pretend this is because of sheer grit, determination and hard work …I definitely have all those qualities, don’t get me wrong, but the real reason for my success is my intuitive ability to visualise concepts and understand people.
Beyond that, I have a different understanding of target markets to most – again, not because of the number of courses I’ve attended or books that I’ve read (although I certainly have done both), but because of my ability to visualise what my clients’ audience is looking for.
I would go so far as to say that I know what my clients want before they do.
If this all sounds a little off the wall I understand, but the proof is in the pudding, or rather in the statistics. It works – for me and for my reams of very happy clients.
Hosted on Acast. See acast.com/privacy for more information.
Getting on to the first page of the search results is the ultimate goal for any business that is carrying out an SEO campaign. But how do you stand out to someone searching and encourage them to click through to your website?
Search engines such as Google, pull data frankrom your website to show in the search results. There are two key elements that form the title and description that show up on the results pages. These are the title tag and meta description.
In this episode, Mark takes you through what makes your meta title and description swing so people can click on it and take action.
Find out how one company in Bognor got his business to fix his guitar, just from their meta title
Getting a proper plugin
[1:06]
Many people search for a certain product or service on Google and other search engines. You will receive this extensive list of search results. The next step is picking which option to click. Now, you wouldn't be pulled to the meta description and meta title. Thus, Mark says these meta titles are what show in search engine results. Obtaining the proper plugin is the first step to take.
The proper plugin
[2:26]
Many SEOs use Yoast. However, Mark does not recommend using that for it is buggy instead he recommends using Rankmath.
Attracting people
[7:17]
The meta titles should be enticing and attractive to possible customers. Having a basic default “about us” will not entice customers. Mark advises putting the reader on a journey by putting all the necessary information.
Being unique
[9:59]
The other thing you have to do is stand out because you have to be unique. Being unique is one of the most effective strategies for business owners to attract customers to click on their website during search results. If you're not unusual, you'll notice it will be a problem. You can look at your search results and see where you rank compared to your competition. See which are number one on the first, second, and third pages.
[13:12]
Meta titles
Mark is trying to convey here that if you can get your meta titles and meta descriptions right at the start before you do anything else when you create your pages and get this particular bid, that would be ideal. Your click-through rates will skyrocket regardless of where you are on Google right now.
Links & ResourcesConnect with Markwebsite: https://markhoward.coach
Mentioned ResourcesLearn MoreGrab free marketing tools, templates and cheatsheetshttps://markhoward.coach/free-stuff/
Hosted on Acast. See acast.com/privacy for more information.