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The Introvert Marketer
Tiffy G Writes
20 episodes
1 week ago
I'm your host, Tiffany Garside, International Marketing Strategist, and Copywriter. This podcast is designed for introverted entrepreneurs who wants to dominate their industry without sacrificing their energy. As an introvert, I know all too well what it feels like to be utterly exhausted from the chaos in the world. Entrepreneurship shouldn't be this way and neither should marketing. Through the written word (aka selling with words) your copy and content can pack a punch that will establish your legacy and help you acquire wealth. You can do and have everything you desire, with words.
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Marketing
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All content for The Introvert Marketer is the property of Tiffy G Writes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
I'm your host, Tiffany Garside, International Marketing Strategist, and Copywriter. This podcast is designed for introverted entrepreneurs who wants to dominate their industry without sacrificing their energy. As an introvert, I know all too well what it feels like to be utterly exhausted from the chaos in the world. Entrepreneurship shouldn't be this way and neither should marketing. Through the written word (aka selling with words) your copy and content can pack a punch that will establish your legacy and help you acquire wealth. You can do and have everything you desire, with words.
Show more...
Marketing
Business
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10. Observation Therapy: The Art of Empathy
The Introvert Marketer
6 minutes 23 seconds
2 years ago
10. Observation Therapy: The Art of Empathy

Welcome back fellow introverted entrepreneurs!

The Introvert Marketer: The Art of Empathy

In this episode of The Introvert Marketer, we explore the art of empathy and how it can be used to build stronger connections with your audience and fuel your expansion via storytelling in marketing

We start by defining empathy and then we take some timer to dissect 3 main ways you can empathize with your community today!

Empathy involves putting yourself in your audience's shoes and understanding their needs, desires, and pain points. By being empathetic, you can create messaging that resonates with your audience and drives more effective communication.

We then explore marketing tips for introverts by incorporating empathy into your brand. Some of the tips we cover include:

  • Conducting market research to understand your audience
  • Using storytelling to create an emotional connection with your audience
  • Focusing on benefits, not features, to speak to your audience's needs
  • Using social proof and testimonials to build credibility and trust
  • Being authentic and genuine in your messaging

We also discuss some common mistakes that marketers make when trying to be empathetic, such as assuming that everyone in your audience is the same, or using manipulative tactics to try to connect with your audience. The introvert marketer podcast is your personal safe space to feel confident and united with other entrepreneurs and marketers like you.

Grab your cup of tea or coffee, sit back and lets discuss how you can use your superpower of empathizing with others to connect with your consumers on a global stage!


*Leave a review and let me know your thoughts and topics you'd like to hear*


// Need Marketing Assistance? Browse my blog: https://tiffygwrites.co/2022/01/12/create-a-highly-converting-service-launch-email-series-email-marketing-in-2022/


// Would you like to connect on the 'gram? DM me anytime: https://www.instagram.com/tiffygwrites/


Ready to expand your brand message and claim your territory? (Or for PR & other requests) Email me: tiffany@tiffygwrites.com 



--> Grab the Magnetic Emails Dashboard to move you from stagnant to expansive with email marketing: https://selar.co/61p752

The Introvert Marketer
I'm your host, Tiffany Garside, International Marketing Strategist, and Copywriter. This podcast is designed for introverted entrepreneurs who wants to dominate their industry without sacrificing their energy. As an introvert, I know all too well what it feels like to be utterly exhausted from the chaos in the world. Entrepreneurship shouldn't be this way and neither should marketing. Through the written word (aka selling with words) your copy and content can pack a punch that will establish your legacy and help you acquire wealth. You can do and have everything you desire, with words.