#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/90/e2/70/90e27028-adeb-640f-81aa-b7980fb9ea68/mza_18238898668498383778.jpeg/600x600bb.jpg

The Internet Marketing Podcast

Rough Agenda

736 episodes

9 months ago

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.

Hosted on Acast. See acast.com/privacy for more information.

All content for The Internet Marketing Podcast is the property of Rough Agenda and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

The Internet Marketing Podcast

26 minutes 41 seconds

1 year ago

#717 How to Guarantee Content Success with Natalie Arney and Zoë Burke

In today's episode of the Internet Marketing Podcast we bring together Natalie Arnie, a freelance SEO consultant, and digital content specialist Zoë Burke. Together we explore the challenges faced by marketers in the current digital landscape, and the strategies for creating successful content that will ensure you stand out from the crowd. From understanding audience personas to leveraging influencers and social media, we discuss the innovative but actionable approaches and insights to take your content creation to the next level. Let’s dive in!

In this episode:

05:25 Taking the measurements – recommended tools to measure specific marketing metrics.

08:30 The complexity of creating accurate and detailed personas for content production given economic constraints on resources.

13:19 The value of analysing customer service calls to improve both customer service and marketing strategies for brands.

17:38 Why adaptation is important when catering for diverse audiences.

Resources mentioned in this episode:

https://lapope.com/2021/12/03/the-best-of-ten-things-in-2021/

https://coreupdates.com/

https://ellenforster.substack.com/

https://www.tiktok.com/@aliceisgratified

More about our guests:

Natalie is a Freelance SEO Consultant based in Brighton in the UK. She loves using her expertise to help businesses of all sizes to grow their digital presence, mainly through holistic SEO.

Connect with Natalie here:

https://nataliearney.com/

https://www.linkedin.com/in/natalie-arney-33844052/

https://twitter.com/__nca

Zoë is a leading UK wedding expert and Editor of Hitched.co.uk. She has over 11 years’ experience creating optimised content in the niche field of weddings, and has worked for almost all of the UK’s biggest wedding planning brands.

Connect with Zoe here:

https://www.instagram.com/zoeburke_editor/

https://www.hitched.co.uk

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.