#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

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The Internet Marketing Podcast

Rough Agenda

736 episodes

9 months ago

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.

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#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

The Internet Marketing Podcast

25 minutes 57 seconds

1 year ago

#716 Next Level Outreach and Digital PR With Olivia Bence and Will Waldron

In today's episode of the Internet Marketing Podcast we chat to PR experts Olivia Bence and Will Waldron. They share their practical tips on how to skyrocket the reach on your next PR campaign, including; why we need to understand the changing landscape of freelance journalism; how to build a good rapport with journalists and editors and the importance of good quality link building for SEO. Let’s dive in!

In this episode:

06:15 The changing landscape of journalism - many shifting to freelance work and writing for multiple titles.

09:41 The importance of alignment and collaboration in digital PR - moving away from past tensions and building better relationships with journalists.

11:31 Top tips for pitching journalists - pitch structure, clear images, quick response and tailored content.

16:27 Utilising the ‘dates of interest’ calendar for easy campaign recycling.

19:44 Discussing the importance of SEO and digital marketing for business growth and increased revenue.

Resources mentioned in this episode:

The Art of Creative Thinking by Rod Judkins https://www.rodjudkins.com/books

https://connective3.com/resources/

More about our guests:

Olivia has over six years of experience working in the PR industry. Her passion for finding innovative link building tactics and nurturing PR/Journalist relationships has propelled her career across some of the leading PR agencies in Manchester.

Connect with Olivia here:

https://www.linkedin.com/in/olivia-bence-883260132/

With a background in music PR, Will has 10 years of experience in both traditional and digital PR, marketing and communications. Now currently focussing on digital PR strategies at connective3, Will is developing multi-channel campaign strategies and delivering award-winning campaigns to clients across multiple international sectors.

Connect with Will here:

https://www.linkedin.com/in/will-waldron-0b0088111/

https://connective3.com/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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