#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

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The Internet Marketing Podcast

Rough Agenda

736 episodes

9 months ago

Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that will help you in every stage of your marketing journey.

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All content for The Internet Marketing Podcast is the property of Rough Agenda and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

The Internet Marketing Podcast

24 minutes 9 seconds

1 year ago

#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to stay ahead in the world of PPC for generating leads, this is the episode for you.

In this episode:

06:02 Why some companies struggle to market products and seek guidance.

09:54 Comparing paid social and search platforms – Bing vs Google

12:34 Why it’s important to optimise your landing page and/or website

11:54 Paid search and social media: competition and value.

Resources mentioned in this episode:

Russell Brunson – Clickfunnels

Mike Rosa PPC expert

More about our guests:

Veronica is a seasoned Paid Media consultant, specializing in managing Paid Search and Paid Social campaigns for diverse international brands.

Connect with Veronica here:

https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/

https://verorumor.com/

Ethan has experience within both the creative and paid search domains; Having a track record of creating sales-led, ecommerce campaigns which directly resulted in the growth of SME’s. Ethan combines the analytical science of PPC with the creative of video to influence consumer buying.

Connect with Ethan here:

https://www.linkedin.com/in/ethan-lambert/

https://darkhorse.co/

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.