In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
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In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
Kicking corporate clichés to the curb with Steve and Cindy Crescenzo (#124)
The Internal Comms Podcast
1 hour 20 minutes 38 seconds
1 month ago
Kicking corporate clichés to the curb with Steve and Cindy Crescenzo (#124)
Episode #124 of the Internal Comms Podcast is a joint interview with returning guest Steve Crescenzo and his business partner and wife Cindy. Together, with host Katie Macaulay, they put the world – and words – of corporate communications to rights.
It’s frank. It’s funny. And it’s full of fantastic, practical advice to help your content cut through.
Together, they tackle the big IC challenges, from measurement to pushing reluctant leaders beyond ‘Well, these people will listen to me because of my job title.’
Plus: the value of ‘why’, the most popular question in a company-wide town hall, the smart, no-nonsense advice for creating content people want to read and how long an online article should be.
But first, they banish some bad writing habits, starting with your very first sentence…
If you’re bored of clichés or joyless jargon, this one is for you. Tune in and shape your sentence in the comments – use #TheICPodcast
The Internal Comms Podcast
In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
