In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
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In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
Episode 111 – A creative leader's blueprint for brilliance
The Internal Comms Podcast
49 minutes 3 seconds
11 months ago
Episode 111 – A creative leader's blueprint for brilliance
This week on The Internal Comms Podcast, host Katie Macaulay is joined by a very special guest – AB's creative director, Joel O’Connor. Joel has been with AB for well over a decade, and has seen our agency and the wider internal comms space change beyond recognition.
In this rare look behind the curtains of a communications agency, the episode explores Joel’s creative process, his ideal brief, his hopes for internal comms and a look back at life growing up as a young creative in Liverpool in the ‘80s.
Tune in to unpick how to keep bringing creativity to internal comms in a world where employees' time and attention are at a premium. Hear how to ensure internal comms doesn't fade into what Joel calls 'the hum of the fridge'. And there’s fantastic insight into sharpening your creative edge (hint: get outside!) and how to get the very best from your brand and visual identity guidelines.
As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
The Internal Comms Podcast
In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
