In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
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In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
Episode 108 – Seth Godin rewrites the rules of internal communication
The Internal Comms Podcast
49 minutes 59 seconds
1 year ago
Episode 108 – Seth Godin rewrites the rules of internal communication
In this episode, Katie Macaulay is joined by author and influential blogger, Seth Godin.
Seth was top of Katie’s guest wish list when The Internal Comms Podcast launched five years ago. As the author of 22 international bestsellers and as one the world’s most respected marketers, Seth has changed the way millions of people think about marketing, creativity and work. Now we lift the lid on Seth’s approach to internal communication.
This is a wide-ranging, fascinating conversation. Katie and Seth discuss the importance of understanding organisations and communications at a systemic level. They explore how much agency we really have – and how much we really want or need. And they touch on the notion of ‘false proxies’ and why we should be throwing them out.
Join Katie and Seth as they navigate the noise and get to the heart of what makes truly impactful – and effective – internal communication.
As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.
The Internal Comms Podcast
In this episode, Katie welcomes back the Internal Comms Podcast’s MVP, founder and CEO of Dewpoint Communications Victoria Dew.
Back in 2022, Victoria featured on episode 61 of the podcast – our most popular yet, with 21,000 listens and counting. She returns three years later with the same incredible insights into our industry, an infectious enthusiasm for all things IC and a clear-minded view of our, at times, convoluted profession.
She also comes clutching her fascinating new report and, in this episode, Victoria and Katie discuss Connecting the frontline: Current trends, challenges, and strategic opportunities in workforce communication at length. It’s a report that addresses the successes and failures of organisations communicating with the 80% of workers who aren’t tied to a desk. And, as Victoria explains, it’s a ‘love letter to comms pros’.
They explore ‘cracking the frontline code’, the misconception that frontline workers aren’t particularly engaged, the AI-influenced changes coming down the line and a business-focused way of thinking about your comms function.
Tune in, enjoy and join the conversation – #TheICPodcast
