What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
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What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
Product-Led SEO Still Works For AI Search, with Eli Schwartz
The Intelligent Marketer
50 minutes
1 month ago
Product-Led SEO Still Works For AI Search, with Eli Schwartz
"I think the entire concept of AEO was invented by people looking to sell something additional to SEO," says Eli Schwartz, author of Product-Led SEO. Today on The Intelligent Marketer, he talks with Mike & Rishabh about how search-engine optimization is bigger and more relevant than ever, how AI is reshaping the funnel, and why brands should focus on product and reputation over hacks and deliverables. They also talk about why it's dangerous to try and game Reddit, why NPS scores matter, and designing products with answer engines in mind.
Links:
The Future of SEO newsletter
Buy Product-Led SEO
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
The Intelligent Marketer
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
