What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
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What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
From Measurement to Orchestration, with Paramark's Pranav Piyush
The Intelligent Marketer
47 minutes
1 month ago
From Measurement to Orchestration, with Paramark's Pranav Piyush
“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.
Links:
Paramark
Pranav's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
The Intelligent Marketer
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
