What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
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What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic
The Intelligent Marketer
52 minutes
3 months ago
Building a $100M+ Ecommerce Brand in the Age of AI, with Bryan Cano of True Classic
"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour.
Links:
True Classic
Bryan's LinkedIn
Mike’s LinkedIn
Rishabh’s LinkedIn
Learn more about Greylock
IntelligentMarketerPod.com
This episode was produced and edited by Eric Johnson from LightningPod.fm
The Intelligent Marketer
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners.
In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve.
Produced by Eric Johnson from LightningPod.fm
