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The Intelligent Marketer
Mike Duboe and Rishabh Jain
14 episodes
3 weeks ago
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
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Marketing
Technology,
Business
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All content for The Intelligent Marketer is the property of Mike Duboe and Rishabh Jain and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
Show more...
Marketing
Technology,
Business
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AEO vs SEO with Ethan Smith of Graphite
The Intelligent Marketer
34 minutes
3 months ago
AEO vs SEO with Ethan Smith of Graphite
"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing. Links: ⁠Graphite ⁠Ethan's LinkedIn⁠ ⁠Mike’s LinkedIn⁠ ⁠Rishabh’s LinkedIn⁠    ⁠Learn more about Greylock⁠ ⁠IntelligentMarketerPod.com⁠ This episode was produced and edited by Eric Johnson from ⁠LightningPod.fm⁠
The Intelligent Marketer
What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm